During this unit, I learned the psychological effect on people through adverts and how media is being presented. This is important if you want to produce a very powerful advert and attract the viewers’ attention.

The project I presented was about the full trashcans and what we, as a community, can do to prevent this. The feedback given was helpful and had there been more time I would have tried to further improve and strengthen the images. Adding more rubbish on the floor surrounding the trash helps to further suggest the message being conveyed. Had the photos been edited to have the trash cans in colour while the rest of the image in black and white instead of the blur effect could have further highlighted the message behind the set of photographs presented.

The images produced were quite similar, an oversight on my part when planning as shooting in different locations would have produced a more effective campaign.

It is a clear message however not that obvious to many people. Moreover, the research that was carried out at the beginning of the assignment helped to create an effective idea.

The progress during the unit was slow but steady always busy focusing on a small part of the project at a time. I find that the process used where the larger picture was divided into smaller tasks was effective in order to have an overall smooth experience.

Task 1 was the base of this unit, finding your passion in line with the social issues. The issue which I chose to focus on is one which I try to carry out on a regular basis whenever I can’t find a trashcan or it is already full. Therefore this unit helped me to explore the unknown uncanny to get the message through to the viewer.

The project’s aim is to bring awareness to the viewer, how to reduce messes in public spaces and how to act on it. If you see a full trash can don’t try to fit it in but rather put it in your bag pocket etc and throw it away later when you encounter another trash can or arrive at home. These series of images portray that exactly and clearly. Since we are a long way from digital trashcans everywhere to tell the local council when the trash is full to come pick it up, this is a short-term solution to teach our kids and future generations.

–1–

This campaign was launched mainly in Switzerland back in 2009. The ACAT is a Christian non-governmental organisation to Flight against torture and protects victims of abuse. So spread awareness on this topic Y&R agency network created this simple yet effective advertising for this cause.

As we can see above these were placed where people sit after each other to make it more realistic in a sense to the reader at the back of that seat. While the public transport will have a broader audience, the cinema and public benches will also work.

I think that this is a very ingenious move and it was perfectly executed for a better understanding of the issue and how people can be aware and come aware of it using everyday settings.

–2–

This Social issue by the WWF concerns global warming how it affects animals and our environment and evidently how it will effect us as humans. This campaign was back in 2011 and is still relevant today.

This image was posted on Facebook, Pinterest, Twitter and other social media.

The impact on the audience is that if something isn’t done about it, the coming generations will have to live with it. Since 2009 a lot has changed and that more and more countreys are being on board with it.

My own take is that it’s practical and easy to understand. But I fear that its too blunt and this can be a positive or a negative it depends on how you look at it.

–3–

This is a campaign against drinking and driving and there a total of 5 images with the same meaning but different people and vehicles to illustrate this. The Agency network is the Terremoto network. The campaign was released in January of 2017.

The effects of the “punch” are exaggerated in the impact of post-production to improve the effectiveness of the issue. According to a survey done by the CDC in America in 2015 10,265 people alone died from drink and driving.

Even if this helps just 2 lives, it justifies it’s effectiveness to the issue.

How drink and driving are illustrated is childishly but it a more knowledgeable person can understand and relate to their childhood.

–4–

Liking isn’t helping the social issue. How can we share and like a cause and sit there and do nothing. This is something that happens on social media and through this campaign, the irony comes out would we really do this in real life, would we react this way or differently.

The objective is to highlight how we have become to react to negative issues and how it impacts our daily lives.

Although it was released back in 2014 its still relevant today.

–5–

This is a similar campaign from the WWF about global warming but rather this time it’s about how we as humans cut trees left right and centre all we care about is our pockets, but not the people that come after us or the next generation.

The change from everything green to almost nothing (left to right)  is the contrast the designers want to create.

My personal reflection is that we shouldn’t use paper as often as we use it, it’s sometimes simpler to get out your phone and use it but, if you have to use a paper use it but if you always can recycle it so it can be reused or given another life rather than throwing it away.

–6–

Bund is based on research done that every 1 minute or 60 seconds a species die because of hunger, lack of habitat and also how we humans treat the world. This organisation aimed at people who love animals to give a donation to help reduce this number.

When you see the above image, the human being in me gets shocked to what I know, but this is the hard truth we have to face. I think its appealing and eye-catching therefore its sufficient to its purpose and how the CG animator gave the scene the dark colour scheme and how it is framed as we have this power over them really blends everything together.

 

–References–

Cdc.gov. (2017). Impaired Driving: Get the Facts | Motor Vehicle Safety | CDC Injury Center. [online] Available at: https://www.cdc.gov/motorvehiclesafety/impaired_driving/impaired-drv_factsheet.html [Accessed 29 Oct. 2017].

Flickr. (2017). FEAR – Dublin, Ireland – Color street photography. [online] Available at: https://www.flickr.com/photos/giuseppemilo/24226144354 [Accessed 28 Oct. 2017].

HERE, S. and HERE, S. (2017). Which is Better? Black and White vs Color for Street Photography. [online] ERIC KIM. Available at: http://erickimphotography.com/blog/2011/04/04/which-is-better-black-and-white-vs-color-for-street-photography/ [Accessed 28 Oct. 2017].

Meghan: Street Photography. (2017). Photography Inspiration. [online] Available at: https://meghanstreetphotography.weebly.com/photography-inspiration.html [Accessed 28 Oct. 2017].

Nuitdesveilleurs.fr. (2017). Information. [online] Available at: http://www.nuitdesveilleurs.fr/-Information,30- [Accessed 29 Oct. 2017].

Pinterest. (2017). Best 25+ Street photography ideas on Pinterest | Black photography, Street photo and White photography. [online] Available at: https://www.pinterest.com/explore/street-photography/?lp=true [Accessed 28 Oct. 2017].

Pinterest. (2017). Incredible India. [online] Available at: https://www.pinterest.com/pin/256423772511737927/?autologin=true [Accessed 28 Oct. 2017].

Pinterest. (2017). Photography-INDIA. [online] Available at: https://www.pinterest.com/pin/514536326148952210/?lp=true [Accessed 28 Oct. 2017].

The Climate Change Commission. (2017). Climate Change Commission. [online] Available at: http://climate.gov.ph/about-ccc#commissioners [Accessed 29 Oct. 2017].