During this unit, I learned the psychological effect on people through adverts and how media is being presented. This is important if you want to produce a very powerful advert and attract the viewers’ attention.

The project I presented was about the full trashcans and what we, as a community, can do to prevent this. The feedback given was helpful and had there been more time I would have tried to further improve and strengthen the images. Adding more rubbish on the floor surrounding the trash helps to further suggest the message being conveyed. Had the photos been edited to have the trash cans in colour while the rest of the image in black and white instead of the blur effect could have further highlighted the message behind the set of photographs presented.

The images produced were quite similar, an oversight on my part when planning as shooting in different locations would have produced a more effective campaign.

It is a clear message however not that obvious to many people. Moreover, the research that was carried out at the beginning of the assignment helped to create an effective idea.

The progress during the unit was slow but steady always busy focusing on a small part of the project at a time. I find that the process used where the larger picture was divided into smaller tasks was effective in order to have an overall smooth experience.

Task 1 was the base of this unit, finding your passion in line with the social issues. The issue which I chose to focus on is one which I try to carry out on a regular basis whenever I can’t find a trashcan or it is already full. Therefore this unit helped me to explore the unknown uncanny to get the message through to the viewer.