The trailer was well put together containing the right tempo, mystery and unknown. The music chosen was a right fit and how the music came in with the heartbeat is a good idea. Making good use of camera techniques in conjunction with the right editing. However the only thing that bothered me is the camera shake of the first shot.
The Uncanny in this trailer is the darkness and the unknown the paranormal. That was clearly marked in the video and even without the title at the end, it would have been clear in regards to context.
One way in which the message behind the trailer is being conveyed is the use of natural light together with the framing. This provides an indication that research was done beforehand in order to find different ways to portray the message.
In the first shot, a silhouette is seen indicating that there is an unknown. The protagonist is a dynamic shape and the surrounding area is a static shape indicating that the “story ” is going to be about her or something revolving around her. The second shot Leading lines to the unknown at the end of the corridor. Same silhouette style from the previous shot. The next two shots are quite bright producing a contrast conveying the feeling of a brief hope that everything is going to be ok however this is proved to end quickly in the next shot. The last shot is that of a dark one taking the audience back to the paranormal theme that is being presented presented. The final shot is the title that screams at you, indicating that your initial assumptions were in fact right.
The movement isn’t one that’s smooth and natural but rather jerky, questionable and weird then again going on with the same overall theme. Overall the colour of this trailer is that of cool and dark. Negative space is well used and not disregard, the darkness the feel of emptiness is all that brings the edit together.
Rather than using cuts, cross dissolves where used in order to transition from one shot to another and this was another feature that gave it a sense of greater mystery.
The title makes use of font, colour, size and placement in the frame which greatly complement the feeling that is being conveyed in the title.
The location was not chosen at random however with the intention to give the story texture. This texture could be noticed on the walls and also on the floor.
Since this is only the trailer I am not in a position to comment about the perception of the story but rather how I think it’s going to resolve. I think that the protagonist is going to go through some disturbing events that suggest that she’s having paranormal anomalies.
Well done a well-presented trailer with the right idea in mind and the work produced reflects the message that is being delivered to the audience.
– Video credits to Idil Demicoli-