- Examine and understand the messages that images contain
- How these messages are communicated AD received by the audience
- how these messages persuade the audience
- the extent to which they take apart in ce=reating and ideological worldview.
3 Messages
- the linguistic message – refers to the text that clarifies ambiguity in images
- the symbolic message (Connoted) – is the pure image aside from linguistics that offers symbols (signifiers) that relate to or reveal some sort of concept (signified)
- the literal message ( denoted) – is what is left when we remover the linguistics
Anchorage and Relay
Anchorage
- Focus not simply my gaze but also my understanding –
- identification but also an interpretation
- The function of Anchorage is to clarify or emphasize something in the image
Relay Expand, suggests something beyond the connotations already available in the image.