• Examine and understand the messages that images contain
• How these messages are communicated AD received by the audience
• how these messages persuade the audience
• the extent to which they take apart in ce=reating and ideological worldview.

3 Messages

• the linguistic message – refers to the text that clarifies ambiguity in images
• the symbolic message (Connoted) – is the pure image aside from linguistics that offers symbols (signifiers) that relate to or reveal some sort of concept (signified)
• the literal message ( denoted) – is what is left when we remover the linguistics

 

Anchorage and Relay

Anchorage

• Focus not simply my gaze but also my understanding –
• identification but also an interpretation
• The function of Anchorage is to clarify or emphasize something in the image

Relay Expand, suggests something beyond the connotations already available in the image.