This is also used in images and videos
Goals
- Convince the audience
- Communicate a message
First always the persuasion
3 rhetoric strategies
- Pathos – emotional appeal
- Logos – Facts and information (logic and reason)
- Ethos – Credibility (trust)
Pathos
The most potent tool to use from a human being perspective.
Emotional response. Sympathy and empathy.
Doesn’t want you to look at all the facts.
Makes you feel guilty
Logos
Makes you believe you are making the decision, Planting the facts.
Information, Information, Information …
Ethos
Celebrity endorsements
Doctors
Find 3 adverts (moving of still)
One showing pathos, ethos, logos
Explain why