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 Semiotics… 

Semiotics is the study of signs, meaning making. Sign process and meaning communication. 

Words we say are a string of words

Letters are shapes

The word, The sound, The image, The meaning. 

Relearning a new meaning of a sign – new symbol 

Fathers of semiotics – 2

  1. Ferdinand de saussure

Swiss linguist, father of linguistics, no publications, semiotics – Semiology.

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A sign is something which refers to something else.
A sign is made in 2 parts

  1. Signifier – word flower 
  2. Signified – actual flower ?

No actual connection between them. 

      A sign us any form of communication. 

      Signs have various meanings. 

      Denotation and connotation. 
      Denotation – meaning  dictionary will give you. What is actually means. 

       Connotation – secondary meaning, depending on the culture. 
      _____sound-image____

      A language is a semiotic.

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