Semiotics is the study of signs, meaning making. Sign process and meaning communication.
Words we say are a string of words
Letters are shapes
The word, The sound, The image, The meaning.
Relearning a new meaning of a sign – new symbol
Fathers of semiotics – 2
- Ferdinand de saussure
Swiss linguist, father of linguistics, no publications, semiotics – Semiology.
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A sign is something which refers to something else.
A sign is made in 2 parts
- Signifier – word flower
- Signified – actual flower ?
No actual connection between them.
A sign us any form of communication.
Signs have various meanings.
Denotation and connotation.
Denotation – meaning dictionary will give you. What is actually means.
Connotation – secondary meaning, depending on the culture.
_____sound-image____
A language is a semiotic.
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