Daniel Chandler Born 1952 in Britain and is a visual semiotician since 2001.
Books he Wrote :
Semiotics for Beginners (Daniel Chandler) 2005
http://mediaedu.typepad.com/info_society/files/gaze2.pdf
http://faculty.washington.edu/farkas/HCDE510-Fall2012/Chandler_genre_theoryDFAnn.pdf
References
En.wikipedia.org. (2017). Daniel Chandler. [online] Available at: https://en.wikipedia.org/wiki/Daniel_Chandler [Accessed 23 Oct. 2017].
Visual-memory.co.uk. (2017). Transmission Model of Communication. [online] Available at: http://visual-memory.co.uk/daniel/Documents/short/trans.html [Accessed 23 Oct. 2017].